Is email marketing effective?

 
 

While email marketing has been one of the best marketing methods for the past 2 decades, recently more and more people started to say this promotional method is declining. Thankfully, that’s far from the truth. The interesting thing about email marketing is that it works if you understand the recipients and their needs. Buying lists or not caring about what customers want and just creating a list for the sake of it is not something that will be successful.

Why do some people consider email marketing a failure?

It all comes down to the way companies send messages and how they harness the power of email marketing. Ideally a company sends emails to connect with people and share news about offers or new products. The last thing you want is to bombard people with messages, especially those that aren’t clear and targeted. So yes, email marketing does work as long as you create the right messages, understand the audience and cater to its needs. If you don’t do that, it’s safe to say that you will not succeed.

What type of email marketing strategies can you use?

You can focus on promoting your local store and encourage people to visit it. Or you can share an informational set of emails to let people know about new products or discounts. Alternatively, you can go with a loyalty strategy that allows you to enhance current relationships and generate more sales. Lastly, you have a commercial approach that encourages impulsive behaviour. This will help generate more sales naturally, and the ROI can be second to none due to that.

How often should you send an email as part of your campaign?

This usually differs based on what type of business you might have. For many companies sending a single email per week will be more than ok. Others send a single message per month and do just fine. It will really depend on the type of message you are sending and the purpose of that message. You have to realise that around 92% of all internet users have at least an email address, so you do need to connect with them the best way that you can while remaining relevant.

Can email marketing make you stand out?

Yes, because your marketing campaign can focus on all those things that make your business more impressive when compared to competitors. On top of that, you also want to focus on essentials and provide customers with a more personalised and impressive experience. After all, the main reasons why email marketing works is because it acts as a purchase reminder and it’s very informative.

You can share lots of great information, but at the same time you can use email marketing to help increase the potential revenue from your clients or shoppers. Systems can be automated to give you a set and forget marketing sales funnel to help your business grow while you sleep. At the same time, you still want to talk with customers, see what they want from you and improve. Asking for their feedback is just as important, and you can add some options for that in the email campaign. Remember, value and quality are very important for your email marketing campaigns, so try to optimise the entire process based on customer needs and their requirements! If you are interested in setting up an automated email marketing campaign companies like Digital Nectar use the latest in marketing technology to achieve fantastic results.

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